Insight TV Launches Branded Programming Block in South Korea

South Korea’s UMAX channel has licensed 200 hours of original programming from Insight TV, hosting a new branded block of programming from the 4K content producer and distributor.

Through the deal brokered by THEMA Asia-Pacific, the Insight TV branded block will air for two hours daily on UMAX and include such Insight TV originals as Chasing Monsters: El Niño, MTB Heroes: Trailblazers, Ghost Chasers, Living Stone, Road’s End, Science of Thrills, Spartan X, The 30/10 Challenge, Access All Areas, Spartan X, Hunting Fish and King of the Hammers: The Ultra 4 Saga.

Hyun-ha Son, CEO of UMAX, said: “UMAX is glad to have the astonishing quality content of Insight TV on the UMAX channel. With these great shows, we will be able to attract more audiences to experience true 4K UHD programs amid the continuous spread of COVID-19. We will also continue to broadcast high-quality UHD content as we strive to become the best channel specializing in 4K UHD.”

Graeme Stanley, chief commercial officer at Insight TV, said: “South Korea is an important market for Insight TV and we are fortunate and pleased to secure this licensing deal with UMAX. We look forward to working with UMAX as they promote UHD services in one of the most advanced TV markets in the world. By packaging these titles into a branded block on the leading UHD channel, we continue to grow our brand recognition with Korean viewers.”

Alexandre Bac, managing director of THEMA Asia-Pacific, added: “We are delighted to expand INSIGHT TV’s content availability in South Korea on UMAX, a further development of the channel in Asia which continues to demonstrate the quality of its 4K programs. We thank our partner UMAX very much for its trust.”