IM Global Television Launching Two Imagine Group Titles


IM Global Television has partnered with Imagine Group to launch format and tape sales for the unscripted series Fit for Fashion and The Apartment.

The Apartment, set in Malaysia, is in its fifth season on Sony’s AXN and Sony Channel Asia’s pan-regional network. The interior design competition takes viewers into the cut-throat world of interior design, where 12 up-and-coming designers compete to become the next style superstar, walking away with a grand prize of $100,000.

Fit for Fashion is about to launch its third season, also on Sony’s AXN Channel. The show transforms 12 ordinary men and women from around the globe into fit, stylish and confident individuals. The contestants face a series of grueling physical and fashion challenges as they undergo dramatic transformations while being guided by celebrity judges. The winner will grace a magazine cover and take home $100,000.

IM Global Television’s president of international distribution and co-productions, Eli Shibley, said, “Having worked with the Imagine Group team in different capacities for over a decade, I am absolutely thrilled to partner with them on bringing The Apartment and Fit for Fashion [to] audiences around the world.  Locally successful and internationally minded, these series are prime examples of the world-class storytelling and production value coming out of the Asian continent.”

Riaz Mehta, the president and founder of Imagine Group, said, “We are delighted to be partnering with IM Global Television for our groundbreaking formats. I am personally excited about collaborating with Eli and the team as I believe they are some of the most experienced and professional industry players I have had the pleasure to work with. I am confident that IM Global Television will be able to replicate the success of our formats in Asia and make them truly global hit TV shows.”