Hulu’s Lisa Holme Tapped by Discovery for Direct-to-Consumer Strategy

Discovery, Inc. has hired Lisa Holme, who previously spent nearly ten years at Hulu, as group senior VP of content and commercial strategy for direct-to-consumer.

The newly created role will see Holme take on responsibility for setting the content strategy for Discovery’s DTC products in the U.S., including the curation, commissioning and acquisition of content. Holme will also manage commercial strategy, with a specific focus on distribution partners in alignment with Discovery’s ad sales teams.

Holme is based at Discovery’s Los Angeles office and reports directly to Peter Faricy, Discovery’s CEO for global direct-to-consumer.

“Lisa brings an impressive track record of success in content to Discovery and will be a key leader as we scale our direct-to-consumer businesses,” said Faricy. “Lisa’s leadership of our DTC content strategy and commercial partnerships will further bolster Discovery’s position as the leader in unscripted entertainment across all platforms.”

“Discovery has excelled at delivering unique and entertaining content to a global fan-base of customers,” said Holme. “I’m thrilled to join the team at this exciting moment as the company expands its direct-to-consumer presence, building on its success with additional high-quality programming that will reach consumers in a range of compelling, new ways.”

Previously, Holme was at Hulu for nearly a decade, holding senior leadership positions, including leading development of Hulu’s international expansion strategy and business plan. In her prior role as VP of content acquisition, Holme was responsible for Hulu’s content strategy and licensing.