History Hit Hires Head of Growth

History Hit, the SVOD and content platform acquired by Little Dot Studios in 2020, has appointed Meagan Bickerstaff as head of growth.

In the newly created role, Bickerstaff is responsible for driving and executing the strategy for subscription acquisition and retention, as well as management of the product, customer management and performance marketing functions.

Bickerstaff was most recently head of growth marketing at digital restaurant platform Taster. Prior to that, she founded INKWAVE, an influencer marketing agency and platform, and volunteered as the head of marketing for professional women’s network Bloom UK. She has held various other digital marketing posts at Zenith, Sky, Carat UK and media agency network OMD.

James Carson, general manager of History Hit, to whom Bickerstaff will report, said: “Meagan is a really exciting hire for us as we continue to supercharge the growth of our SVOD product. 2022 is set to be a year full of milestones for History Hit, and this role is vital to securing more partners to join us on our journey whilst we continue to make the past more accessible in the digital age.”

Bickerstaff added: “I was so impressed with the team and the product; you can tell History Hit is a brilliant offering by the very excited and passionate community of fans. I’m eager to help the business grow even further with an amazing team by my side.”