HGTV & Lowe’s Team for New Home Renovation Series


HGTV and Lowe’s have partnered for Build It Forward, a new series created to highlight the home improvement company’s 100 Hometowns initiative in recognition of its centennial this year.

Hosted by Matt Blashaw and Taniya Nayak, the HGTV-produced series will spotlight people across the country who nominated their communities for impact projects under the initiative and were selected for a surprise home renovation from HGTV. Build It Forward will premiere on HGTV and discovery+ in early 2022.

The five featured homeowners live in towns in different states across the country. Each episode of Build It Forward will profile one community member and the organization they work with as HGTV’s renovation stars come in to lend a hand. Lowe’s products, supplies and materials will be used in the home renovations, as well as the 100 Hometowns projects.

A companion mid-form series will be available on the HGTV website, social and TV Everywhere.

Jon Steinlauf, chief U.S. ad sales officer at Discovery, said: “Lowe’s has always shared HGTV’s commitment to putting a spotlight on small communities across the country, a commitment that is seen in our programming and elevated through our partnership platforms. Build It Forward allows us to leverage our long and trusted relationship with Lowe’s to leave a lasting impact on community members while telling great stories to our fans.”

Marisa Thalberg, executive VP and chief brand and marketing officer at Lowe’s, said: “To commemorate our 100th birthday year, we have been undertaking 100 hometown rejuvenation projects across the country, and we are so proud to be debuting the Build It Forward series to spotlight some of these projects and the community members behind them who embody the American spirit. As a partner since their beginning, we knew HGTV would be the ideal collaborator to tell stories of our commitment to supporting communities while showcasing local heroes and the resiliency of so many of America’s hometowns.”