HGTV Expands into Vietnam


Discovery Networks Asia-Pacific is growing its footprint in Southeast Asia with the launch of HGTV in Vietnam.

The home and lifestyle channel launched last month on SkyNet in Myanmar, SingtelTV in Singapore and on HOOQ in Indonesia last October. HGTV is distributed in Vietnam by Thaole Entertainment, which also distributes Discovery’s Asian Food Channel (AFC).

The channel will be available on VTVCab and Viettel’s Next TV. Vietnamese viewers can look forward to upcoming premieres of shows like The Property Brothers, Flip or Flop, Fixer Upper, House Hunters and Restored by the Fords.

Anna Pak Burdin, general manager for Southeast Asia at Discovery Networks Asia Pacific, said: “HGTV is a much-loved channel across Southeast Asia, and we are thrilled to see it continue to grow in popularity. We have enjoyed our partnership with Thaole over the past five years as our distributor for AFC, so we are really excited to introduce yet another of our popular lifestyle channels to our viewers in Vietnam with content that we are sure they will love.”

Sophie Le, CEO of Thaole Entertaiment, commented: “HGTV is a channel that we believe will be successful in Vietnam as more young people are moving out on their own to start a family. With more disposable income, they are looking for inspiration and tips to make their homes their own personal oasis. We are very happy to partner with Discovery to make HGTV and AFC the most successful and popular lifestyle brands for us and our broadcast partners.”