Gusto TV Grows Reach with Metaxsoft

Gusto TV has secured a new deal with the Shanghai-based platform Metaxsoft, which focuses on global OTT content operations and big-screen digital marketing.

“Our partnership with Metaxsoft allows us to broaden the reach of Gusto TV and commercialize our ad inventory across the world,” said Chris Knight, CEO and president of Gusto Worldwide Media. “Our stunning global fare and Metaxsoft’s easy-to-use platform enables audiences to indulge in an exceptional viewing experience.”

Per the deal, Metaxsoft will launch Gusto TV’s culinary programming to audiences across Latin America, Europe, Asia, Africa and more. Metaxsoft currently covers over 80 million global users and has 5 million monthly active users. It leverages its strength on TV screens to help content providers distribute and commercialize inventory globally.