Gusto Sells 40-Plus Hours of Original Content to OSN

OSN, an entertainment network in the MENA region, has acquired more than 40 hours of Gusto Worldwide Media’s original food programming.

Through the volume content deal, OSN has picked up a diverse slate of titles that includes Gusto’s newest series DNA Dinners and Flour Power Holiday Specials. Fresh Market Dinners, Watts on the Grill, Flour Power, The Urban Vegetarian, Watts up for the Holidays and Spencer’s BIG Holiday are also set to air on the network. Gusto has previously sent its cooking programming to South Korea, Hungary, the U.S. and the Netherlands.

Chris Knight, president and CEO of Gusto Worldwide Media, said: “This is our first deal for both DNA Dinners and the Flour Power Holiday Specials, which were shot in late 2018. This acquisition includes a ton of recent titles that have been produced within the last three years. We’re excited to bring our programming to Middle East audiences with OSN. This sale represents how fresh we keep our catalog and how quickly we can bring it to market.”