GRB Media Ranch & Côte Ouest Ink Licensing Deal


GRB Media Ranch has closed a licensing deal at MIPCOM with Côte Ouest (now part of Mediawan) for three titles from the Icons Unearthed series.

Icons Unearthed: Fast & Furious delves into how the Fast & Furious films unexpectedly became one of the largest film franchises of all time.

More titles from the series include Icons Unearthed: Star Wars, Icons Unearthed: Marvel and Icons Unearthed: The Simpsons.

Created in 1997, Côte Ouest joined Mediawan Africa in May 2023. The Mediawan Group has partnered with GRB Studios in the past, though this is their first deal with the new GRB Media Ranch.

Gary R. Benz, GRB Media Ranch co-principal, stated: “GRB Media Ranch is operating both our sales and acquisitions work at full speed since our launch just six weeks ago! These deals represent a sampling of the great programs we offer. We are booked solid with meetings at MIPCOM with our partners to bring them even more fantastic programs.”

Sophie Ferron, GRB Media Ranch co-principal, added: “We are thrilled with these deals for some of our best programs and also have them available for other territories. Gary and I are looking forward to having our full sale teams together for the first time at MIPCOM and, as our motto says, ‘…we’ve got stories’—over 5,000 hours of them!”

Jonathan Lett, CEO of Côte Ouest, said: “Côte Ouest, now part of Mediawan, is thrilled to work with these Icons Unearthed titles, and we value the longstanding relationship we’ve had with GRB, now GRB Media Ranch, over the years. We are so excited to share these titles with audiences in Africa and as both our companies evolve, look forward to exploring exciting new ways to work together.”