Gordon Ramsay, FOX Prep New Food & Entertainment Platform


Gordon Ramsay and FOX Entertainment are building on their long-running alliance with a new global food and entertainment platform, Bite.

The platform aims to deliver culinary and lifestyle content as well as products and experiences. It launches with a pact in place with cookware brand HexClad, which becomes an official sponsor across a range of FOX and Studio Ramsay Global-owned food content worldwide.

Bite was created under Studio Ramsay Global, FOX Entertainment’s production venture with Ramsay. “Bite is an innovative fusion of my nearly 20-year collaboration with FOX, blending all the experiences, excitement, competition and personality we’ve created together under this original, singular food and lifestyle venture,” Ramsay said. “This new brand will cater to every flavor of food fan with an enticing array of original series, compelling food stories and endless digital content that audiences everywhere will eat up!”

“To food fans around the world, the Bite kitchen is open,” said Rob Wade, CEO of FOX Entertainment, “and with Gordon and his team at Studio Ramsay Global pulling together all the right ingredients, there’s simply no one better to serve up this vibrant, authentic feast of food-themed entertainment and experiences. As the world’s most dynamic, comprehensive one-stop culinary destination, we’re certain audiences will enjoy discovering and savoring every Bite.”

Bite Digital Network, the brand’s digital and social content hub, has already begun rolling out originals, including Idiot Sandwich, Ramsay’s new digital culinary competition, and Next Level Kitchen, a digital companion series to Next Level Chef. Further expansion planned includes publishing, consumer products, live events and experiences and apps.