Discovery’s Food Network Kitchen Pacts with Sur La Table

Discovery and Sur La Table have inked a partnership to generate new culinary classes for Discovery’s Food Network Kitchen, the first-of-its-kind cooking ecosystem featuring interactive live and on-demand classes, and Sur La Table’s in-store cooking school program.

The collaboration aims to unite the two culinary brands to provide food lovers with an opportunity to engage more deeply with the brands through high-quality, creative cooking classes. Food Network Kitchen and Sur La Table will launch co-branded cooking classes, which consumers can stream live on Food Network Kitchen and take in-person at local Sur La Table stores.

Classes will be available via live stream on Food Network Kitchen and at Sur La Table stores, giving customers the option to take the classes in person with a local chef or at home. This will allow Sur La Table to expand the reach of their classes directly to Food Network viewers and for Food Network Kitchen to connect in person with Sur La Table customers.

In-store and online Sur La Table customers will receive a six-month subscription to Food Network Kitchen with any purchase over $50. Six-month subscriptions will also be provided to all Sur La Table cooking class students and Sur La Table Perks members. Food Network Kitchen subscribers will be offered discounts on Sur La Table purchases and in-store cooking classes.

“Partnering with Sur La Table is an excellent opportunity for Food Network Kitchen to reach additional at-home cooks across the country and provide them with even more expert instruction than is already provided on Food Network Kitchen,” said Peter Faricy, CEO of global direct-to-consumer at Discovery. “We are thrilled to offer additional culinary experts and live cooking classes, and to collaborate with Sur La Table on creative recipes consumers will love.”

“The combined expertise of Sur La Table’s chefs and Food Network Kitchen’s culinary talent will offer home cooks an experience like nothing else out there,” said Jason Goldberger, CEO of Sur La Table. “We are excited to welcome new customers to our classes and share our passion for cooking with Food Network Kitchen subscribers. We can’t wait to get started.”