DEFY Ties Up with 3 Ball for Original Content

NEW YORK: DEFY Media has partnered with 3 Ball Entertainment (Bar Rescue) to develop and produce original programming to be distributed on DEFY’s YouTube channels.

The first project under the agreement is How It’s Destroyed, which will be released on DEFY’s AWEme channel later this year. The series, an original concept developed by 3 Ball, showcases how the world’s most complex pieces of machinery—including biological weapons and satellites—are disposed of. The show will also be promoted across DEFY’s proprietary media network and AWEme’s social platforms.

“We’re extremely focused on incubating programming for compelling digital channels that resonate with the appetite of younger viewers,” said DJ Nurre, 3 Ball’s executive VP of programming and development. “Working with leading partners like DEFY, whose massive expertise in short-form has garnered a loyal and growing fanbase, represents an incredible opportunity for 3 Ball as we broaden our digital footprint.”

“We’re thrilled to partner with a company as prolific as 3 Ball Entertainment in producing programming that aligns with our brands and to create opportunity for original projects that have the potential to move to other media platforms,” added Jared Hoffman, DEFY’s executive VP of television/OTT production and development.