Critical Content Ties Up with John Legend’s Get Lifted

Critical Content has closed an exclusive, multiyear deal to create unscripted television and digital media content with Get Lifted Film Co., which was founded by, among others, Oscar- and Grammy award-winning recording artist John Legend.

Under the terms of the overall production deal, Critical Content’s studio will produce all unscripted programming across TV and digital developed by Get Lifted. In turn, Get Lifted will gain access to Critical Content’s global infrastructure, which currently drives more than 60 unscripted and scripted projects across more than 30 different networks and studios.

Launched by Legend and his producing partners Mike Jackson and Ty Stiklorius, Get Lifted serves as executive producers on WGN America’s critically acclaimed drama Underground. The company also served as executive producers on the HBO documentary Southern Rites, as well as Can You Dig This.

“John, Mike and Ty are a creative trifecta and we are thrilled to collaborate with them to tell the most moving, important and entertaining stories on television,” said Critical Content’s CEO, Tom Forman. “Get Lifted has a track record for developing compelling content across multiple genres. From music competitions to meaningful documentaries, they do it all. We’re excited to power them as they grow and execute more projects in more places.”

Jackson added, “John, Ty and I are really excited to partner with Tom, Andrew and the entire team at Critical Content to help bring our stories to audiences. Critical’s reputation and skill set are what we look for in a partner, and we’re impressed by their sheer dedication to getting it done.”