Crime + Investigation Getting Refreshed Globally

NEW YORK: A+E Networks is refreshing the Crime + Investigation brand, with an updated on-air look and enhanced programming strategy.

As part of the new Crime + Investigation (CI) vision, the channel will unveil 250 new hours that take audiences into real crime scenes and labs, police investigations and courtrooms. The all-new lineup, which will be announced later in Q1, will feature programming focused on such themes as whodunits, active and epic investigations, and transformative stories. Headlining the lineup is the return of the true-crime series Cold Case Files.

“Crime + Investigation has long taken a unique and intelligent approach to the true-crime genre,” said Amanda Hill, the chief marketing officer at A+E Networks. “We do what we do because truth is worth pursuing—through powerful storytelling across multiple platforms. We now have a clearer positioning and a more contemporary look and feel—one which is fresh, bold and unexpected. We made some brave decisions with our channel partners on logo design, imagery, use of typography and brand spots. The result is a distinctive, modern package about which we are all hugely proud and which we know viewers will enthusiastically embrace.”

“Crime + Investigation has a fiercely loyal and passionate fan base worldwide,” said Patrick Vien, the executive managing director for international at A+E Networks. “We are thrilled to unveil this evolved vision which will help us to continue elevating the crime genre with thought-provoking, investigative storytelling driven by human ingenuity. Paired with significant investment in original programming, we are confident that CI will reach new heights as we bring both core fans and new audiences even deeper into some of the most galvanizing investigations of our time.”