Collective Media Group Expands into LatAm

Collective Media Group, recently launched by former ViacomCBS International senior executives Claire McArdle and Rebecca Knight, is making a push into Latin America with a new territory lead and partnership deal.

The company has appointed Arianna Perretta to the new role of senior producer and LatAm lead. In her new role, Perretta will expand Collective Media Group’s engagement with SVODs and broadcasters in the region and play a role in the development of programming for both the LatAm and global marketplace.

On the talent and access side, Peretta will be supported by former Argentine footballer Joaquin Medinilla-Cabotti.

McArdle, co-CEO of Collective Media Group, said: “Latin America is one of the most exciting territories in the world. It not only has some of the world’s most passionate and committed audiences; it is a rich source of vibrant and compelling stories. Arianna is uniquely placed to lead our push. Her cultural awareness, including her proficiency in five languages, will allow her to gain and maintain access to world-famous LatAm talent. We are thrilled to have her spearheading our push into this territory.”

Perretta added: “Exceptional talent-driven programming is in huge demand on both sides of the Atlantic. Through our relationships in Latin America, we are fortunate to have access to some of the world’s most iconic talent. I’m thrilled to have this new role. Overseeing the expansion of the company’s work in Latin America is an incredibly exciting proposition. We are very keen to profile the best LatAm stories, not only within that territory but to the rest of the world.”

Collective Media Group has also announced a partnership deal with Entourage Sports & Entertainment in the U.K., which represents a range of personalities from the worlds of sports, media and entertainment, including a number of high-profile South American footballers.

Knight, co-CEO of Collective Media Group, commented: “The partnership with Entourage will enable us to work with some of the biggest names in world sport and in particular legends of Brazilian football. We are already working with Entourage on a yet-to-be-announced feature documentary and also on a broader slate of TV projects for their talent. It is a very exciting collaboration.”

Mark Cowan, co-founder of Entourage Sports & Entertainment, said: “This is a really exciting collaboration for us. We are lucky enough to be working with so many great names from sport, who have wonderful stories to tell. Partnering with Collective Media Group not only brings these to life, it enables us to learn and grow in a sector that is a priority for our company.”