TVREAL
Cirque du Soleil Entertainment Group has partnered with Imagien, the company behind the interactive digital platform Parallel!, for KURIOS—cabinet of Curiosities—In Parallel!
With the digital format, before watching the main stage show, viewers can follow different characters, use an interactive map to navigate and explore multiple areas of the venue. Also, friends and family can watch the show together while controlling their own experience by linking their TVs, phones and tablets.
KURIOS—cabinet of Curiosities—In Parallel! is available for purchase in select markets on Imagien’s website.
Cirque du Soleil is currently in active discussions with Imagien to bring more shows from its portfolio to this format.
“Our goal was to create the best possible experience, recognizing the importance of testing the market and understanding how fans would embrace this new offering,” said Anne Belliveau, chief customer experience officer at Cirque du Soleil Entertainment Group. “The overwhelmingly positive response has reinforced our commitment to delivering a seamless, user-friendly experience that brings the magic of Cirque du Soleil into homes around the world. By seamlessly blending technology, storytelling and real-time interaction, we are redefining how fans experience Cirque du Soleil—not just as spectators but as active participants in our universe. With significant effort and innovation, we’ve ensured that audiences can enjoy it anytime, anywhere, with ease and excitement. And this is just the beginning of a deeper, more meaningful connection with our audience—every day of the year.”
Belliveau continued, “It truly aligns with our commitment to bringing Cirque du Soleil into people’s daily lives and encouraging them to attend our Big Top shows when they come to their city. This new interactive experience in collaboration with Imagien perfectly embodies our vision of going beyond the stage by offering fans our beloved intellectual properties in various formats, available whenever they want.”
“We are proud to partner with Cirque du Soleil and provide the technology and platform behind this revolutionary interactive experience,” added Danny Theis, CEO of Imagien. “We are looking forward to supporting Cirque du Soleil as they continue to grow and bring their iconic performances to audiences worldwide.”
