Chrome Studios Moves into Unscripted

Chrome Studios has unveiled plans to begin developing unscripted entertainment and has brought on Bri Marzigliano as VP of development to spearhead the move.

The company will produce character-focused entertainment programs across limited series, documentaries, formats and feature-length films. Marzigliano, who joins from Wag Entertainment, where she was head of U.S. development, will work across the unscripted slate.

Chrome Studios will also use its existing expertise and relationships with brands to meet the demand for advertiser-funded entertainment from networks and streamers.

At Wag Entertainment, Marzigliano worked across the company’s U.S. slate, including factual series for the Science Channel and Animal Planet. She also worked alongside the U.K. team on the development of projects for U.K. and international streaming platforms, including Don’t Pick Up the Phone for Netflix and The Search for Instagram’s Worst Con Artist for ITVX.

Prior to joining Wag, Marzigliano developed projects for U.S.-based networks such as National Geographic, Discovery, E!, HGTV, CMT, MTV and A&E as the director of development for Zodiak NY and MY Entertainment.

Marzigliano will work across Chrome Studios’ unscripted slate alongside Stephen Parker, executive creative director; Joel Mishcon, founder and CEO; Emma Astaire, COO; and Robert Chew, VP of North America.

“Moving into unscripted entertainment is a natural next step for Chrome,” Parker says. “We have identified an opportunity to position ourselves as a thought-leading player in the hybrid space between commercials and entertainment, and Bri’s background in developing long-running series and high-profile feature docs for networks and streamers in the U.S. and U.K. makes her the perfect choice to build on our unscripted slate.”

Marzigliano added, “I’m super excited to be joining Chrome Studios. It’s a great time to be thinking outside the box, and Chrome’s long-standing relationships with international brands and institutions opens the door for us to develop premium content for networks and streamers at a time when access is key.”