Channel 4’s Alex Menzies to Lead Creative at betty


Alex Menzies has been appointed as chief creative officer of betty, joining the company from Channel 4.

In this role, Menzies will build on betty’s legacy of groundbreaking features with new formats. Menzies will take on the position in August. His credits include reality series such as Married at First Sight and I’m a Celebrity…Get Me Out of Here! Prior to joining betty, Menzies served as deputy head of features, ordering and co-commissioning successful and distinctive prime-time formats across the linear channel and its digital channel More4. Previously, Menzies worked at Channel 5.

As part of all3media-owned betty’s growth plans, the company will move to County Hall, working with Layla Smith and her team at Objective Media Group. The addition of the betty slate of factual formats complements the OMG labels Second Star, Panda and Objective Fiction, which specialize in factual entertainment and reality, entertainment and scripted programming.

Objective Media Group CEO Layla Smith commented, “Alex is a true creative and one who has real passion for the shows that betty excels at. He brings with him respect for betty’s past and huge potential for its future.”

Jane Turton, all3media’s CEO, added, “It is great to welcome Alex to the all3media Group as the new leader of betty. Alex is a perfect person to take the business forward and is clearly a huge admirer of betty and its program slate. His vision for the business is exciting.”

Menzies said, “betty is a very special company that has been led, shaped and populated by some of the smartest, warmest, wittiest and most imaginative people in the industry. The betty team make shows I love to watch and their distinctive approach to program-making, attitude to life and inclusive culture make for a team that I’m very excited to be joining. Channel 4 is an extraordinary organization; it is an inspiring, challenging and enormously rewarding place to come to work and I’d like to thank Gill, Ralph and Jay for their guidance, encouragement and support during the last four years.”