Box To Box Films Taps VICE Media Alum as Chief Commercial Officer

Box To Box Films has named Bea Hegedus, formerly distribution chief at VICE Media, as its new chief commercial officer.

Beginning in June, Hegedus will oversee all commercial aspects of the company’s operations, including marketing, brand partnerships, diversifying revenue streams and driving business growth, as well as heading up a new internal partnerships team.

Hegedus will report to Samantha Lawrence, managing director, and work closely with co-founders James Gay-Rees and Paul Martin.

Hegedus brings over 20 years of experience to the role. Most recently, she spent four years as VICE Media’s distribution chief, a role in which she fronted the company’s distribution and licensing strategy and launched its FAST business and co-production department.

Previously, she served as VP of global scripted content at ITV Studios, where she led scripted strategy and helped finance high-end drama for various networks and streaming services. Prior to that, she served as executive VP and head of television for Silver Reel and as president of international distribution for Lionsgate’s unscripted business.

The new hire follows the recent appointment of former Shine executive producer Tom Hutchings to the team.

“We are thrilled Bea is joining us—her unparalleled focus on innovative commercial models, combined with her expertise across the ever-changing media landscape means that she is the perfect person to help Box To Box take advantage of the amazing opportunities that are presenting themselves,” Lawrence said.

Hegedus added, “Box To Box is a major cinematic force telling powerful stories in a unique and compelling way, and I have long admired their work and team. It is a privilege to join a company that is already so incredibly successful and accomplished, and I’m very excited to help spearhead the next phase of ambitious growth and future-facing innovation.”