Boomerang Producing What Would Your Kid Do? for ITV


Boomerang is producing the factual-entertainment format What Would Your Kid Do? for ITV, with Jason Manford signed on to host.

The show blends specialist factual child-development psychology with game-show mechanic. Each episode sees children filmed in a real world-setting: they’ll think it’s just another day at school, unaware that they’ll go through a number of tasks that will explore everything from curiosity to lateral thinking, risk-taking to rule-breaking. Manford will observe alongside the parents as they try to predict what their child will do in each situation. At the end of the show, the parents who have shown they know their child the best and correctly predicted their behavior will play for a family prize alongside their child.

Manford said: “You are going to love this show! As a dad of five children, I am constantly left in tears laughing at some of the stuff that comes out their mouths, but I’m also often bowled over by their inquisitive minds and sense of right and wrong. So the idea of putting them in this kind of situation—where we get to watch them in as natural an environment as possible—seeing how they react, whilst I’m in the studio quizzing the parents…well, let me tell you…it’s a show that’s as packed full of laughs, as it is surprises. A real heartwarming family series and it’s an honor to be asked to be part of it.”

Satmohan Panesar, ITV’s factual-entertainment commissioner, said: “This is an exciting new hybrid format which takes a universal subject, gives it an entertaining ITV wrapping and then packs it full of intelligent smart psychology that will hopefully say something about all of our kids and in turn all of us.”

Matt Pritchard, the managing director of Boomerang, added: “This series is a fresh take on parenting that surprises, informs and entertains in equal measure. We are excited to be working with Jason on a peak-time show that is as funny as it is factual.”