Bell Media Doc to Launch Across Multiple Platforms

TORONTO: Bell Media has lined up the exclusive North American television and streaming premiere of Jerry Rothwell's How to Change the World, a documentary focused on the birth of the modern green movement and the creation of Greenpeace.

How to Change the World tells the story of a group of young pioneers—led by Canadian journalist Bob Hunter—who make history after they set out to stop Richard Nixon's atomic bomb tests in Alaska during the 1970s. The 110-minute production will roll out across a number of Bell Media platforms beginning with HBO Canada at 9 p.m. on December 3, coinciding with the 2015 Paris United Nations climate conference. The following day will see the film join the #iCraveFridays schedule on CraveTV. It will debut on CTV on January 3 at 8 p.m., and will stream on the CTV website the next day.

Written and directed by Rothwell, How to Change the World was commissioned by Bell Media in 2013. The film comes from the U.K.'s Met Film and Daniel Film, and Canada's Insight Productions.

Mike Cosentino, the senior VP of programming for CTV Networks and CraveTV at Bell Media, commented: "As the world convenes for climate change talks in Paris, we're reminded of how relevant the work of Bob Hunter and Greenpeace remains. We're immensely proud to be involved with this timely story about the global impact of a visionary Canadian. Heartfelt congratulations go out to our partners at Insight Productions and Met Film on a truly remarkable, thought-provoking, and meaningful film."

"I've wanted to tell this story for a very long time, so it's been incredibly gratifying to see how audiences, critics and juries around the world have responded to it," added John Brunton, the CEO of Insight Productions. "I'm very grateful to our friends at Bell Media for having the foresight early on to help bring this important project to fruition."