BBC Studios Inks Deal with Pinch of Nom Founders

BBC Studios has secured an exclusive talent development deal with the founders of the Pinch of Nom food blog, Kate Allinson and Kay Featherstone.

As part of the agreement, Allinson and Featherstone will join forces with BBC Studios Production to create Pinch of Nom content for digital platforms. Their first podcast series will launch in March 2020, with video content for YouTube and Facebook to come as well. BBC Studios Production will also explore TV format opportunities with the pair.

Allinson and Featherstone, who previously owned a restaurant together, have sold over 1.75 million books since launching their first book of simple slimming recipes last spring. Published by Bluebird, an imprint of Pan Macmillan, it sold 500,000 copies in just five weeks. In December, they followed up with Everyday Light, which sold nearly 130,000 copies in its first week. Their Pinch of Nom blog has over 1.5 million followers and is set to launch in 17 territories in the spring, including in the U.S. in May.

Allinson and Featherstone said: “We are so thrilled to be working with BBC Studios to create such fantastic, interesting digital content. We can’t wait to share it with our brilliant online community and are grateful that BBC Studios shares our excitement, alongside our vision. This partnership gives us the help and opportunity to create a podcast and further content that our community has requested and we can’t wait to get started!”

Jon Swain, head of BBC Studios Unscripted Productions, said: “Kate and Kay’s infectious warmth and honesty and their amazing ability to connect with people has meant they have built up an impressive community of passionate followers. We look forward to working with them to develop new content across a range of platforms and to bringing Pinch of Nom to an even wider audience.”