Barcroft Short-Form Content Rolling Out Across China, Canada & Africa

LONDON: Factual specialist Barcroft Media has signed agreements that will see its short-form content distributed in China, Africa and Canada.

Barcroft videos will be launched on Weibo, China’s largest social media platform. Barcroft Media also inked a content deal with Rumble.com, a Toronto-based online video platform. The agreement sees Barcroft content featured on Rumble.com and via Rumble’s video player, which is embedded on third-party websites. Additionally, MobiMedia/RealTime Images will distribute Barcroft content to local African partners, including MTN, Vodafone, Huawei and Safaricom.

Barcroft Media’s head of partnerships, Victoria Catton, said: “Getting in front of new audiences is a high priority for us and our content has never been in such high demand around the world. We’re naturally delighted to be working with Weibo, Rumble and TeamTalk to bring amazing Barcroft content to China, Africa and Canada.”