Barcroft Promotes for Chief Creative Officer Post

John Farrar moves up from creative director of Barcroft Studios to chief creative officer, as Alex Morris steps away from the factual production company.

Farrar will now lead the award-winning producer and will continue to lead Future Studios, the company’s video center. Farrar joined Barcroft Studios in 2019 from Nerd TV, the production business he co-founded with Jago Lee and Charlie Parsons in 2010 and which was bought by Red Arrow Studios in 2012.

Morris will depart the business in April after 13 years at Barcroft Studios (formerly Barcroft Media) to pursue new opportunities.

Katie O’Reilly, previously Barcroft Studios’ finance director, has been appointed operations director and will report to Claire MacLellan, the COO of parent company Future.

Farrar said: “It’s time to embark on the next chapter of the Barcroft story and I’m excited to take the reins at this time of significant growth and opportunity. Alex has been at the creative heart of Barcroft Studios for well over a decade. He’s helped the company grow from a three-man picture agency in Tottenham into a global multi-platform specialist that connects with over 500 million people a month. We all wish him well in his next endeavor.”

Morris said: “Barcroft Studios has been my home for the past 13 years and after overseeing its successful integration into Future plc and its most successful year ever, I feel now’s the perfect time to step aside and look for a new challenge. The company is in great hands with John at the helm and I’ve no doubt the business will go from strength to strength under his leadership.”