Banijay Rights & Proper Content Renew Development Pact


Banijay Rights has renewed its first-look development deal with factual specialist Proper Content for another two years.

Both companies will continue to develop and produce series for the U.K. and international markets, building on the deal they signed at the IndieLab Accelerator in 2019. The partnership has resulted in projects such as The School That Tried to End Racism.

The renewal agreement was brokered by Banijay Rights’ VP of acquisitions, Leila Hobday, who recently joined the company from BBC Studios. “From groundbreaking social experiments to incredible access documentaries, our partnership with Proper Content has been nothing but fruitful, and we are pleased to extend it for another two years,” Hobday said.

David DeHaney, creative director of Proper Content, added, “Banijay have been a great partner, offering advice, production support and delivering in sales. We are very happy to be renewing our first-look agreement for another two years.”