Banijay Rights Inks First-Look Deal with Proper Content


Banijay Rights has signed a multiyear first-look development deal with Proper Content, a U.K.-based indie that specializes in factual content, to develop and produce series for the U.K. and international markets.

Among the first projects to come out of the partnership are Suicidal: In Our Own Words, a feature-length documentary that explores male mental health, and the half-hour advice program How You Can Help Stop Suicide for Channel 5; as well as the tentatively titled two-parter The School That Tried to End Racism for Channel 4. Proper Content has additional new programs in the pipeline with the BBC.

David DeHaney, Proper Content creative director, said: “It’s a really exciting time to be working with Banijay at such a pivotal moment for Proper, we’re looking forward to a really fruitful collaboration.”

Adam Black, senior factual acquisitions executive at Banijay Rights, added: ‘’We’re really looking forward to working with David and his team at Proper Content with some truly great projects already under their belt. We are delighted to be able to help grow Proper Content, enabling the company to develop even more unique productions that have both U.K. and international resonance. This new relationship with another exciting U.K. indie again highlights our ongoing strategy to build our portfolio of outstanding third-party production partners.”