Arrow Expands Creatively with Pair of Sister Labels


Arrow is launching two sister labels, Arrow Media and Arrow Pictures, which will represent different areas of the factual producer’s content slate.

Arrow Media will draw from the company’s high-rating and returnable factual programming, including long-running hit series as well as singles and specials. It will be led by Tom Brisley as creative director.

Arrow Pictures will focus on big-budget content such as feature films, feature docs and high-end series. John Smithson will serve as creative director.

Part of Arrow International Media, both labels will work with commissioners, collaborators and co-pro partners in the U.K., U.S. and around the world.

Iain Pelling, Arrow’s managing director, stated: “We have a huge amount to be proud of—high-end feature docs, quality SVOD factual, cream-of-the-crop directors working with us, booming U.S. output in the most challenging of markets and, the holy grail, returning hit series.

“As the content market continues to grow, we want to evolve our position as one of the ‘go-to’ companies for world-class productions. We are also passionate about driving growth through quality, and these changes enable us to do just that. These two labels will enable John and Tom to play to their strengths, give our teams more creative freedom and better articulate Arrow’s breadth and depth.”

Brisley and Smithson added: “Arrow has grown substantially—and we want to continue to do so. The content marketplace is packed with new opportunities and we want to be best placed to take advantage of all the different routes to market. These two sister labels give us the freedom to stretch our wings both creatively and commercially, whilst offering broadcasters and platforms the very best in factual programming. It also gives us the opportunity to grow the full range of content for the benefit of Arrow as a whole. Outstanding content needs passion and creativity at its core. We have that in spades and want to make the most of it.”