Arrow Appoints Heads of Production

Arrow International Media has appointed Stephanie Mavropoulos and Carrie Pennifer to its newly created head of production roles.

Taking up the roles with immediate effect, Mavropoulos and Pennifer will be responsible for overseeing Arrow’s content slate for major U.S. and U.K. broadcasters and platforms. Working across both Arrow Media and Arrow Pictures, each role will have its own balanced slate of factual series, feature documentaries, films and podcasts.

Mavropoulos and Pennifer will report directly to Managing Director Iain Pelling.

Mavropoulos, who joined Arrow when it was formed by Tom Brisley, Iain Pelling and John Smithson in 2011, has led its production teams for over a decade. She leads a project from commission to delivery, ensuring budgets are met while supporting the editorial ambitions of the company. Pennifer joined Arrow in 2012 as production manager on the Discovery series Ultimate Warfare and went on to manage numerous series and one-offs before being made production executive in 2016.

Pelling said: “Production is the beating heart of Arrow and works side-by-side with our creative team. It enables us to make over 100 hours of high-quality content every year, and this number is growing. These new roles will enable us to accelerate the growth of the business, innovate and find new ways of doing things, and better navigate the changing landscape. Our investment in production complements our recent investment in technology; both are part of our strategy to continue to be a world-class factual business. We are delighted to have Stephanie and Carrie at the helm of production. They have both played a significant part in Arrow’s success to date, and we look forward to working with them in their new roles.”

Mavropoulos said: “Production has always been a key part of the creative process at Arrow and truly valued. These new roles perfectly demonstrate Arrow’s commitment to production and its understanding of the huge contribution the function can make to the success of the business. It’s wonderful to be working with Carrie and contributing at a senior level.”

Pennifer said: “I am very proud to have been a part of Arrow’s huge success from its infancy to the fully fledged world-class production company it is today. In our new roles, Stephanie and I will have the opportunity to contribute further to the upward trajectory of the business and help drive Arrow to achieve its creative ambitions.”