All3Media International Clinches Presales for Processed Foods Doc

All3Media International has closed deals across Europe, Australia and Asia for Lion TV’s upcoming documentary Irresistible: Why We Can’t Stop Eating.

Set to premiere later this year on BBC Two and iPlayer, Irresistible: Why We Can’t Stop Eating explores what makes ultra-processed foods so irresistible and how they have come to dominate our food culture. Ahead of its BBC premiere, the title has sold to European broadcasters SVT (Sweden), Movistar+ (Spain) and TV 2 (Denmark).

Across the rest of the world, the feature documentary has been licensed by BBC Studios in a pan-territory deal in Africa, Now TV Hong Kong and SBS in Australia.

Rachel Job, senior VP of unscripted content at All3Media International, commented, “Lion TV consistently delivers innovative, ambitious and thought-provoking factual programming that deserves to be seen by large global audiences. This latest documentary explores important, impactful and headline-making topics that we are delighted will be seen around the world following this impressive round of presales and new deals for both documentaries.”