A+E Networks Pacts with Barrett-Jackson Auctions for Programming


A+E Networks has struck a deal with Barrett-Jackson collector car auctions for Barrett-Jackson Live, which will air on FYI and HISTORY.

Set to debut as part of the networks’ Drive block, Barrett-Jackson Live will offer live programming as well as premieres, short-form and original Barrett-Jackson specials. The programming will air across weekend dayparts on HISTORY and prime time on FYI, as well as nonlinear platforms. The content on FYI and HISTORY will be unique for each channel.

Barrett-Jackson Live will be distributed globally by A+E International.

“We are honored and excited to feature Barrett-Jackson Live in our popular branded programming block, Drive, on HISTORY and FYI,” said Jim Hoffman, executive VP of program partnerships and strategic initiatives. “The highly-promotable live event series has proven to attract automotive enthusiasts across the globe and brings to the Drive block a diversity of content that is certain to thrill our passionate car-enthusiast audiences.”

“I’ve always been passionate about sharing the excitement of our auctions with enthusiasts,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “In 1996, we revolutionized our hobby as the first company to broadcast collector car auctions into living rooms across the country. Our new agreement with A+E Networks is a wonderful next step in the evolution of our vision to give enthusiasts a front-row seat to our four exciting auctions throughout the year.”