A+E Networks and Land Rover North America have partnered to launch All You Need to Know: Overlanding, a 60-minute documentary that explores overlanding, an outdoor adventure rooted in travel and exploration.
Hosted by outdoor enthusiast Christian Murphy, the special features the capabilities of the new Land Rover Defender and sees Murphy embark on a five-day off-the-grid overlanding adventure with global overland expert Scott Brady. AYNTK: Overlanding premieres in the Outdoor block on FYI on April 18, followed by an encore on The HISTORY Channel on April 24.
AYNTK: Overlanding is aimed at educating and equipping outdoor enthusiast viewers with practical aspects of overlanding—from background and history to planning, driving techniques, expert advice, products, tools and resources. It also expands on the All You Need to Know franchise.
AYNTK: Overlanding was developed in partnership with dentsu X. In addition to the 60-minute special, the Land Rover media campaign includes short-form content, social assets, on-air promotion and custom integrations.
Christian Murphy, head of Enthusiast brands at A+E Networks, said: “Popular interest in overlanding is exploding worldwide and set to become the next really big thing in the outdoor and SUV space. Through this unique partnership with Land Rover, the Defender becomes a character in the adventure—not only enabling the journey but capturing the spirit of outdoor exploration. We’ve created content that inserts unique expertise into this huge trend, features American landmarks and hopefully spurs audiences to explore the great outdoors.”
Stuart Schorr, VP of communications for Jaguar Land Rover North America, said: “With more and more people taking four-wheeled adventures, Land Rover and A+E Networks want to shine a spotlight on the world of overlanding. Packing up your vehicle with everything you need and getting out to explore our amazing natural surroundings is truly rewarding. This program starring Scott Brady and the new Land Rover Defender should inspire continued growth in this specialized area of adventure.”
Scott Brady, CEO of Overland International, said: “Overlanding brings a unique joy and nuance to travel, providing access to all of the experiences, culture, and natural beauty between points A and Z. Using an overland vehicle like the Defender allows us to get off the beaten path, to venture further into the unknown, and the connect with adventure in entirely different ways. As travelers, we need experiences like that more than ever.”