Viasat World to Roll Out Female Entertainment Channel Across Africa

LONDON: Viasat World is launching Viasat Life, its first-ever female-skewing entertainment channel, on three platforms across Africa.

Viasat Life will be available on StarTimes, Wananchi Group’s triple-play platform Zuku and Intelvision beginning January 2, 2017. Viasat Life targets young families with kids, as well as adults in the 25 to 49 demo. The channel will debut with key titles such as Wake Up Call with Dwayne Johnson, Cooking for Real, Mary Mary and Bridezilla. Other shows include House of Curves, I Do Over, Bye Felicia! and The Three Day Nanny. The new lifestyle channel features exclusive premieres of self-improvement-themed programming and factual-entertainment programming from across the globe.

The channel joins Viasat World’s portfolio of flagship networks that already broadcast on StarTimes, including Viasat Explore, Viasat History and Viasat Nature.

Karin Heijink, the VP of products and channels at Viasat World, commented, “We are extremely excited about launching Viasat Life on StarTimes; it represents a thrilling new chapter in our development as a global broadcaster. With its aspirational style of programming, featuring big names from the worlds of food, fashion, movies and music, we believe Viasat Life will resonate with audiences across Africa.”

Michael Dearham, StarTimes’ VP and managing director of media division, said, “We are very pleased to welcome Viasat Life in our platform, reflecting the ambition of StarTimes to always offer more diversified high-quality content.”