Michelle Phan’s ICON Network Extends Footprint

LOS ANGELES: Endemol Shine Beyond’s ICON Network, which is celebrating its first anniversary, is headed to multiple new global territories and across Asia in 2016.

Having initially launched in the U.S. and U.K., the lifestyle network, which is creatively led by Michelle Phan, rolled out in France and Germany earlier this year. It will now extend its reach across Asia.

ICON Network is rolling out a number of new programs over the next several months, including a series of fashion, fitness and beauty collaborations from top ICON U.S. and U.K. creators, including Jamie Greenberg (Pretty Little Pranksters), Sonya Esman (Culture Chic) and Danielle Peazer (ICON UK).

“Since launching ICON Network a year ago as the first-ever global lifestyle network, our mission was to give a diverse, worldwide collection of talented creators an exciting new platform to share their individual visions,” said Vivi Zigler, the president of digital, brand and audience development at Endemol Shine North America. “Thanks in large part to Michelle Phan’s passion and guidance, ICON is now successfully expanding into numerous new global territories, launching exciting new content and helping uncover new lifestyle talent from all across the world.”

Phan added, “From the very beginning, ICON has blazed its own trail, serving as the fastest-growing premium lifestyle network in the world. By kicking things off with new fresh original programming and international expansion, I’m thrilled to help strengthen our global reach and support more content creators everywhere.”