Beyond Rights to Launch Branded Blocks on InWonder Channel

Beyond Rights has entered a partnership with Insight TV to launch branded blocks on the science- and technology-focused InWonder channel.

The Beyond branded blocks will play on weekends in prime time in North America and will initially comprise content drawn from Beyond Rights’ catalog of science and engineering programming. This includes such titles as How Hacks Work and Wicked Inventions.

David Smyth, CEO of Beyond Rights, commented: “I am delighted to confirm our new strategic collaboration with Insight TV. Insight is a market leader in this field and has successfully connected millions of viewers with its carefully curated channel offering. We will work closely together over the coming months to measure the audience response, looking to build toward a range of branded FAST channels.

“Our world is changing rapidly, and we need to find new means of engaging audiences in addition to the more traditional pathways. In this way, we will not only evolve and further contemporize our business, but also demonstrate to content creators that we understand today’s evolving audience behavior, how best to build viewing communities and how to maximize IP.”

Graeme Stanley, chief commercial officer at Insight TV, added: “Beyond Rights has a fantastic, multi-genre factual catalog, featuring so many great stories that will naturally appeal to our audiences. We are excited to test our first-ever branded block with Beyond and have every confidence that it will be a big hit, especially within our popular InWonder channel.”