Spirit Studios Partners with James Watt for Shark Documentary

Channel 4-backed Spirit Studios has teamed with James Watt, co-founder of the multinational brewery BrewDog, for Mission Finpossible, highlighting the shark extinction threat.

The film will feature an original scripted element with input from the world’s leading shark experts, archive footage and more. BrewDog is funding the Spirit Studios production and will produce an exclusive beer to raise funds for shark support groups.

Executive producers are Spirit Studios’ Matt Campion and Martin Sadofski and BrewDog’s Watt.

“Spirit Studios’ mission is to create content that effects change through entertainment, and when we heard about the project, we knew we had to get involved,” said Campion, co-founder and creative director of Spirit Studios. “Not only are we focused on creating an impactful film that will drive awareness and change attitudes around the issue of shark extinction, we aim to encourage ‘couch activism’ and inspire people to make the changes needed to reverse the decline of these magnificent, much misunderstood and indispensable creatures.”

“I have always been insanely passionate about sharks and the ocean,” added Watt. “Sharks are being killed at an alarming rate, and 90 percent of the world’s sharks have been killed in the last 50 years. Unless something changes quickly, sharks face extinction, and if that happens, the whole ocean ecosystem will fall apart. With 70 percent of the air we breathe coming from the ocean, saving the sharks is vital for our planet’s future. I am really excited to be working with Matt and the team at Spirit on this completely new type of documentary where we put the viewer firmly in the driving seat.”