HGTV to Expand Home Town Franchise

HGTV has revealed plans to expand its Home Town franchise with Home Town Kickstart, a new series presented with People.

Scheduled to premiere in 2022, Home Town Kickstart Presented by People (working title) will see HGTV approach six small towns with a three-pronged mission: refresh the home of a local hero, give a small business an upgrade and invigorate a public space that will change the lives of everyone.

People magazine will share the unique stories and people of each town. Ben and Erin Napier will continue to star in the new franchise addition.

Ben said: “Erin and I have renovated more than 80 homes in Laurel for Home Town, and we’ve seen how these improvements change a community for the better. Now, with help from HGTV, we’re going to continue what we started and help more small towns across the country.”

Jane Latman, president of HGTV & Streaming Home Content at Discovery, Inc., said: “The staggering success and positive impact of Home Town Takeover showed us that the idea of small-town revitalization resonates with America. To keep this incredible momentum going with Home Town Kickstart, we went back to the thousands of submissions we received for Home Town Takeover and identified six more towns to support with HGTV’s star power and expertise. And our collaboration with People gives the selected towns another valuable showcase that could lead to more support and growth.”