Discovery & Seven West Team for 7food network

Discovery has partnered with Seven West Media to launch a brand-new home for the Food Network brand and content: 7food network.

Food Network is currently distributed to over 180 million people in more than 160 countries. From December 1, the brand will join forces with Seven to bring Australian audiences 7food network. The channel will feature hit franchises such as Iron Chef, Chopped, Diners, Drive-Ins & Dives and Cake Wars, as well as a slate of culinary programming that Seven is delivering.

In New Zealand, Discovery will rebrand locally owned and operated channel Food TV to Food Network, bringing the brand and content exclusively to SKY NZ audiences for the first time.

Discovery’s VP of lifestyle products for ANZ and Pacific Islands, Amanda Herbert, said, “We are incredibly excited about the opportunity to strengthen and grow the Food Network brand with the talented team at Seven. Their passion for international brands and premium content is matched by our own and we know together, with our global pipeline and their local expertise, we can serve Australian audiences an unrivaled destination for food entertainment.”

Seven’s head of scheduling, Brook Hall, added, “Food is a major part of our DNA at Seven and always has been. Food brings Australians together with the people they love and food brings audiences to the screens of Seven. We’re excited for 7food network to serve our core 25-to-54 audience more quality food content from home and abroad, anytime, on every platform, backed by the power of Seven.”

Seven’s network sales director, Natalie Harvey, said, “7food network will add a new flavor to our already dominant network position and offer advertisers an engaged and of course, hungry audience. Leveraging the power of Seven combined with the strength of the number one women’s digital network, Pacific, plus West Australian Newspapers means we will be launching with a bang. I don’t believe there has ever been, or will ever be, a better platform and better timing to launch such a rich and engaging content platform.”