Twofour Rights Sends Extreme Cake Makers into 60 Territories

Twofour Rights has inked a host of deals for Boomerang’s Extreme Cake Makers, selling the series into 60 territories.

Blue Ant Media acquired rights to air Extreme Cake Makers in Canada. Foxtel’s Lifestyle Food will be airing the show in Australia, while TVNZ picked up the series for New Zealand. Discovery Asia secured rights in 25 territories, including Hong Kong, India and Singapore. Meanwhile, Discovery also acquired rights to air Extreme Cake Makers in 23 territories across the MENA region.

In addition, Sky Italia scooped up rights for the series in Italy and Italian-speaking Europe, while TV4 Sweden will be airing the show in Sweden and Cooking Channel acquired U.S. rights. BBC secured seasons one and two for BBC Lifestyle in Poland. Season two, which is a bumper 30×30-minute run, is now in production.

Holly Hodges, the head of sales operations and VP of sales for North America, the U.K./Eire, Australia and New Zealand at Twofour Rights, said: “Food and cakes have an enduring universally appealing theme. This show is very much on the menu for global broadcasters and their audiences.”