Zodiak Kids Inks Deals for New Mumfie Series

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Zodiak Kids, part of Banijay, has secured a commission from France Télévisions and Rai in Italy to produce a reboot of the animated series Mumfie.

Mumfie is a preschool comedy series based on Britt Allcroft’s Magic Adventures of Mumfie. It features the titular optimistic young elephant, who along with his best friends embarks on daily adventures. Directed by Daniel Dubuis, the series is a co-production between Zodiak Kids Studio France and the Italian animation studio Animoka, alongside the broadcasters. Zodiak Kids owns the international distribution rights to the series.

Production began on Mumfie this year, with delivery from spring 2021.

Pierre Siracusa, head of animation at France Télévisions, said: “France Televisions is proud to welcome Mumfie in its preschool family. Mumfie will join the Okoo community, France Televisions’ youth offer, alongside with our great heroes such as Simon, Pyjamasques, Peppa Pig and many others. With their positive attitude, mischievousness and altruism, there is no doubt Mumfie and his friends will enhance our children’s curiosity!”

Luca Milano, head of Rai Ragazzi, said: “We are confident that the new series, for the kindness of its main character Mumfie and for the brilliant and imaginative universe created around it, will become a pivotal property for Rai Yoyo, the leading Italian children’s TV channel. We are happy to support the project since the beginning together with quality-oriented companies like Zodiak Kids and Animoka.”

Britt Allcroft, creator of Mumfie, said: “I’m delighted to be working with Benoit di Sabatino, Gary Milne and all the talented team members at Zodiak Kids and Animoka. It’s an honor to know that France Télévisions and Rai are committed to bringing this renaissance of Mumfie to a whole new generation of children around the world.”

Benoit di Sabatino, producer and CEO at Zodiak Kids, said: “Zodiak Kids and Animoka are very proud and privileged to be able to explore Britt Allcroft’s Mumfie preschool universe; made of friendship, humor and amazing characters! Mumfie is a very cute and high-quality animated series tailor-made for our two prestigious partners, France Télévisions and Rai as well as for the international market.”