Zodiak Kids & FX Digital Align for Alexa Voice Game

The Banijay company Zodiak Kids has partnered with FX Digital for the Alexa voice game Let’s Play: You Decide.

Inspired by the Zodiak Kids series Let’s Play, which airs on CBeebies in the U.K., the game invites kids to take part in fun, interactive and educational activities. The Alexa application lets users embark on three adventures voiced by Let’s Play presenters Sidney Sloane and Rebecca Keatley. Transported to a new world, children can decide which role they want to play when they say, “Alexa, Let’s Play: You Decide.”

In this installment, known as the “Emergency Pack”, kids can step into the shoes of a police officer, doctor or firefighter and experience a day-in-the-life. The game encourages children to move their bodies and improve their listening skills while teaching them the importance of helping those in need.

Let’s Play: You Decide is free to use in the U.K. and can be activated on any Alexa device or via the Alexa mobile application available on iOS and Android.

Tom Smith, co-founder of FX Digital, said: “Working with Zodiak Kids on this project was an incredible experience. Let’s Play is such a great kids’ show and translating the amazing visual content into an audio experience was such a rewarding challenge for the team at FX Digital. We love making voice experiences that go above and beyond the usual elements that users expect, and being able to work with the actual actors from the show was a real treat. I really believe that Let’s Play: You Decide takes the user on an immersive adventure and I hope the kids and adults that play it find it educational, fun and unforgettable!”

Gwen Hughes, COO of Zodiak Kids, added: “We are thrilled to be bringing Let’s Play to life on Alexa with FX Digital. This medium has been a natural fit for the property and a fantastic opportunity for us to be able to extend our brand into this new world!”