ZAG Adds to Exec Team, Taps Legendary Entertainment Alum for Dual Role


ZAG has bolstered its executive team with several new appointments, including naming former Legendary Entertainment CFO Marlin Prager to the post of chief operating officer and chief financial officer.

As ZAG’s new COO and CFO, Prager will lead the company’s operations and financial management, reporting directly to Jeremy Zag, the founder and CEO of ZAG. He joins the company following an 11-year term with Legendary Entertainment. In addition, David Ribardo comes to ZAG as chief accounting officer and will report to Prager. Cindy Elfenbein was appointed as VP of retail business development and will report to André Lake Mayer, ZAG’s president of brand strategy and consumer products.

Ribardo has more than 13 years of experience providing audit- and accounting-based services to public and private companies while serving as senior manager at PWC in Los Angeles. In her new role, Elfenbein will develop new business opportunities with key retailers and create unique partnerships and promotions between ZAG licensees and retailers. She has more than 25 years of experience in entertainment consumer products and retail development.

Additionally, Jess Bansal serves as director of product development, and Stacy Walker is the director of legal affairs, predominantly focused on the company’s consumer-products licensing and brand development.

“We have experienced rapid growth since we globally launched the first season of, ZAG HEROEZ Miraculous, Tales of Ladybug & Cat Noir, now seen in 120 countries worldwide with over 300 licensees on board and growing,” commented Zag. “With over 200 hours of original content and eight television series in production, including the recent U.S. debut of our new boys’ action/comedy property, ZAG HEROEZ Zak Storm: Super Pirate, it has become exceedingly important to bring additional accomplished executives on board to join our existing leadership team. Marlin, Cindy and David are highly skilled and experienced professionals who will help lead ZAG through the next phase of growth, allowing the company to achieve its full potential.”