Xilam Expands Where’s Chicky? Franchise

Xilam Animation has ramped up the global expansion of its non-dialogue comedy franchise Where’s Chicky? with the addition of fresh content, new broadcast partners and more.

The short-form animated series, produced by Xilam’s Cube Creative Productions, follows a little chick who discovers a new place and/or an unknown object in each of his adventures. Production on a third season of 52 1-minute episodes is now underway and is slated for delivery in December.

Xilam has signed a raft of new deals for the IP, including with France Télévisions (France), YLE (Finland), NRK (Norway), VRT (Flemish Belgium) and the VOD platform MBC (the Middle East and North Africa) for seasons one through three and SRC (Radio Canada), Etisalat (UAE), Choirock (South Korea) and Astro (Malaysia) for seasons two and three.

The first two seasons are also now available on over 15 digital platforms internationally, including Tubi TV (U.S. and Mexico), Amazon Prime Video (worldwide excluding France), Roku Channel (U.S. and U.K.), Shahid and eJunior (MENA), PlayKids (North and Latin America), Facebook Video (Western Europe, U.S. and Canada) and Rakuten TV (Western Europe) and local services such as Toon Goggles (U.S.), Sky Kids (U.K.), Mediaset (Italia), Galaxy (Vietnam) and Joyn (Germany). The series is also available on the AVOD Safe Streaming video service Kidoodle.TV.

On YouTube, Where’s Chicky? is generating 100 million monthly views globally, with a total of 2 million subscribers across Xilam’s four language channels, which offer versions in Russian, Spanish, English and Brazilian Portuguese.

Where’s Chicky? is also expanding in China, where seasons one and two have now accumulated 3 billion views across all major Chinese VOD platforms.

Marc du Pontavice, founder and CEO at Xilam Animation, said: “Since debuting in 2014, Where’s Chicky? has embarked on a remarkable global journey: badly identified at the start of its broadcast, this series has recently met with overwhelming success on the digital market, reaching very large audiences, especially among the youngest. The extension of its distribution on numerous platforms is paving the way to follow in the footsteps of Xilam’s biggest successes such as Oggy and the Cockroaches and Zig and Sharko. We know this is just the beginning of this franchise’s history and can’t wait to see what the future holds for this hilarious and heartwarming property.”