WildBrain Spark Teams with ANIPEN for AR Content

WildBrain Spark has joined forces with the South Korean augmented reality specialist ANIPEN to bring characters from Teletubbies, In the Night Garden and Boy & Dragon to life.

Through ANIPEN’s AnibeaR app, users will be able to create short videos that will use AR technology to incorporate the characters in real-world scenes shot on their phones. These videos can then be shared via social media. The project is currently in development and the characters are due to launch on AnibeaR in Korea, Japan, China, Southeast Asia and Australia later this year.

Jon Gisby, managing director of WildBrain Spark, said: “This is a ground-breaking project for WildBrain Spark as we use immersive technology to allow kids and families to create their own stories with our globally recognized characters. We are excited about the possibilities of AR and look forward to bringing our favorite characters to life through ANIPEN’s unrivaled technology.”

Jaewoong Jeon, CEO of ANIPEN, added: “We are committed to bringing next-generation augmented reality content that provides bold new experiences for users, such as interactive AR technology that combines our technical expertise with the family characters audiences know and love. With a portfolio of popular and internationally successful brands such as Teletubbies, In the Night Garden and Boy & Dragon, we’re very excited to be teaming up with WildBrain Spark and to take their characters into the world of AR.”