WildBrain to Rep Ray of Sunshine

WildBrain has secured worldwide distribution rights (excluding Ireland) for season one of the new preschool series Ray of Sunshine.

The 26×7-minute animated series, aimed at kids ages 3 to 6, is produced by the Irish animation studio Daily Madness. The show features Ray, a sunshine-y, 7-year-old boy who lives in the Sunshine Apartments in Dublin.

Ray is a very sociable, outgoing kid with the gift of gab, and he is always ready for a chat. Luckily for Ray, living in an apartment complex where pretty much everybody knows everybody, he can usually find someone to chat to. The show celebrates diversity of all kinds, including non-traditional parenting structures and amicable co-parenting.

Ray of Sunshine was produced with the funding support of RTÉjr, Screen Ireland and the Section 481 tax credit.

Caroline Tyre, VP of global sales and rights strategy at WildBrain, said: “We’re thrilled to work with Daily Madness, a women-owned and -led animation studio, and we wholeheartedly believe in their mission to champion underrepresented voices in our industry. With Ray of Sunshine, Daily Madness has created a terrific new series filled with silliness, humor and heart. Featuring compelling, character-driven stories rooted in gender-neutral play, friendship and community, this adorable series is the perfect addition to our preschool animation slate. We look forward to sharing it with audiences around the world.”

Lindsey Adams, producer and director of Ray of Sunshine, said: “We’re over the moon to sign this deal with WildBrain, a company with such a passion for kids’ content and to join their portfolio of incredible brands. Ray of Sunshine is our love letter to Dublin, a city that is very much home to the creative team working behind the scenes on this show. With our new partners at WildBrain, we’re so excited to see our beloved Ray travel outside of Ireland and to audiences across the globe.”