WildBrain to Produce Clangers Toy-Play Series for YouTube

DHX Media’s WildBrain has been commissioned by Coolabi Group to produce an original, 10-episode YouTube toy-play show for the popular preschool brand Clangers.

As part of the two-year global deal that sees WildBrain exclusively manage all official Clangers content on YouTube, WildBrain will also oversee the YouTube strategy for the new narrative toy-play series. The latest content is slated to launch on the official Clangers YouTube channel in time for Halloween 2018.

“Clangers is a wonderful example of a preschool property with a strong U.K. heritage that is now reaching global audiences on YouTube through new content,” said Jon Gisby, the managing director of WildBrain. “Since taking over channel management earlier this year, WildBrain has doubled the YouTube audience for Clangers and our viewing data shows strong potential for additional international growth. WildBrain Studios are excited to begin work on a new toy-play series for Clangers fans around the world to enjoy on YouTube.”

Jeremy Banks, the chief executive at Coolabi Group, added: “We are over the moon to be partnering with WildBrain in bringing our magical brand, Clangers, to even more new audiences across the globe. The YouTube channel is really starting to increase the visibility and footprint of Clangers on the platform. With the Clangers’ 50th anniversary approaching in 2019, we have a really exciting 12 months ahead and the new toy-play series is set to be one of the many new adventures we are taking the brand on to celebrate!”