WildBrain to Manage Best Furry Friends on YouTube

Headstart International has appointed WildBrain to manage the Best Furry Friends (BFF) toy brand on YouTube.

Per the agreement, WildBrain will use its expertise in content and channel management on the video-sharing website to grow BFF’s global audience with exclusive content for girls aged 6 to 9. The company will both manage existing BFF channels on YouTube and launch new ones for the brand across international territories while also managing advertising on the channels.

The Best Furry Friends are fashionista animals who hang out in their fashion bags with the Besties, six girls who always keep their furry friends close. Kids can collect the six Bestie dolls and more than 60 variations of BFF and fashion bags in a variety of colors, sizes and styles. The Best Furry Friends range, which is sold globally, includes collectibles, dolls, playsets and plush, with planned line extensions of interactive toys and more.

Rachel Taylor, commercial director at WildBrain, said: “As we continue to expand the offering of third-party kids’ brands on WildBrain, we are delighted to be teaming up with Headstart’s BFF, an ideal toy property to feature across our YouTube network. The brand’s range of collectible toys with cute, distinctive characters lends itself perfectly to both animated and live-action videos, allowing kids to immerse themselves in a world of play and imagination. We look forward to working with Headstart to grow the global audience for BFF.”

Headstart International CEO Andrew Hendy added: “We’re really excited to be working with WildBrain on our Best Furry Friends YouTube channel. We have amazing content to share with our fans and WildBrain are the perfect partner to help us grow the brand globally on YouTube.”