Oddbods Gets New Licensing Agent, Benelux Deals

One Animation has appointed Planeta Junior as its licensing agent in EMEA for the animated series Oddbods.

The Barcelona-based agency is set to build a licensing program for the show in various categories, including apparel, home and giftware, accessories, back to school and publishing. One Animation has also unveiled a raft of deals for the series negotiated across the Benelux region by Copyright Promotions Licensing Group (CPLG).

A collection of arts and crafts products, coloring books, stationery, partyware, games and puzzles will be launched in the first half of 2020 by DP Factory. The range will be available in Benelux. Also launching in Benelux in 2020 are lines of accessories, arts and crafts, bags, watches, pocket money, toys and stationery from Speelgoedland.

Additionally, consumers in the U.K. will be able to both celebrate and get organized with the Oddbods, as Playpress readies a range of 3D pop-out greeting cards and calendars for launch in the fall, along with playsets based on the series.

Sashim Parmanand, CEO of One Animation, commented: “The Oddbods brand is on an unbelievable trajectory of growth, which is showing no signs of slowing. We’re thrilled to have some best-in-class partners joining our consumer products program and are looking forward to working closely with them to roll out fun, first-class products from later this year.”