WildBrain Spark Appoints Head of Paid Media

London-based digital kids’ network and studio WildBrain Spark has tapped Clare Bennett to fill the newly created role of head of paid media.

In her new position, Bennett will work with WildBrain Spark’s partners to maximize the effectiveness of their paid media across digital platforms. She will also support the marketing and commercial teams in building WildBrain Spark’s own brands and IP.

Bennett joins WildBrain Spark from Dentsu Aegis Network’s creative and media agency 360i Europe, where she served as the group account director. Previously, she held roles at such companies as Vizeum, iProspect and Netbooster UK.

Jon Gisby, WildBrain Spark’s managing director, said: “Clare brings an abundance of experience in planning and delivering global paid media campaigns to build awareness and engagement with brands. We look forward to her working with our partners to meet their business goals and maximize the value of their content and IP.”

Bennett added: “WildBrain Spark has an amazing portfolio of commercial partners and I look forward to working closely with the team to maximize the potential of our partners’ brands through strategic and fully integrated paid media campaigns.”