WildBrain Signs Up The Smurfs

IMPS has tapped WildBrain to be the YouTube manager of the iconic Smurfs brand on an exclusive worldwide basis.

WildBrain takes on the management of 41 existing localized Smurfs channels for IMPS and will implement a global strategy to grow The Smurfs’ audience on YouTube and YouTube Kids. The plan is to optimize the distribution of The Smurfs’ content catalog, beginning with The Smurfs TV series.

“The Smurfs is a wonderful brand, with humor and characters perennially loved by kids and families across generations,” said Jon Gisby, managing director at WildBrain. “Using our experience and expertise in igniting such classic brands through the WildBrain network, we look forward to building on the success achieved by IMPS, to reach even greater global audiences for The Smurfs.”

“As licensor of The Smurfs, one of our main goals is to bring our beloved characters to children, their parents and longtime fans all around the globe, across all cultures and generations, and spread crucial fun, positive and respectful values,” said Véronique Culliford, founder and CEO at IMPS. “We are confident that this collaboration with WildBrain will give our brand the boost it needs to reach new heights and strengthen our presence on YouTube.”