WildBrain CPLG to Rep eOne Brands in Benelux


Hasbro Consumer Products has appointed the licensing agency WildBrain CPLG to represent Entertainment One (eOne) brands in the Benelux region.

Marianne James, VP of Hasbro Consumer Products in EMEA, said: “We are maximizing our local partnership with WildBrain CPLG Benelux and adding Peppa Pig, PJ Masks and Ricky Zoom. With WildBrain CPLG’s local retail relationships, we see this region as a strong growth market to deepen our consumer connections across merchandising, publishing, promotions and short-term location-based entertainment.”

Brenda Draaisma, managing director at WildBrain CPLG Benelux, added: “The expansion of Hasbro’s brand portfolio with the addition of eOne’s beloved global preschool brands including Peppa Pig, PJ Masks and Ricky Zoom, has added significant firepower to Hasbro’s already impressive offering. We look forward to working across these new brands and we’re confident with their focus on family-oriented storytelling, the properties will drive new growth for licensees and retailers in the Benelux market.”

It was announced last week that WildBrain CPLG was tapped to represent Hasbro’s merchandise, publishing, promotions and short-term location-based entertainment business in CEE and Turkey. The licensing agency was named Hasbro’s new sub-representative in the Nordics and Benelux in January of this year.